Sustainable Seafood Week 2022

Client: Marine Stewardship Council & Aquaculture Stewardship Council

The Brief: Internal coordination of activities, development of creative assets and campaign analysis and evaluation

Sustainable Seafood Week is an annual campaign run by the MSC and ASC in Australia. This campaign champions action to protect fish and marine life and celebrates the fisheries, retailers, chefs and restaurants in Australia that are working to end overfishing, promote responsible fish farming and ensure that we have seafood forever. For the 2022 campaign, the creative assets we designed and implemented included recipe booklets, award certificates & trophies, Instagram reels, producer stories, an education resource and digital advertisements.

The Result: The Sustainable Seafood Week campaign achieved a massive increase in recognition, public engagement and partner support.