Sustainable Seafood Week
Client: Marine Stewardship Council & Aquaculture Stewardship Council
The Brief: Internal coordination of activities, engagement of commercial partners, development of creative assets and campaign analysis and evaluation
Sustainable Seafood Week is an annual campaign run by the MSC and ASC in Australia. This campaign champions action to protect fish and marine life, and celebrates the fisheries, retailers, chefs and restaurants in Australia that are working to end overfishing, promote responsible fish farming and ensure that we have seafood forever. We supported the design and roll out of the Sustainable Seafood Week Australia campaigns in 2019, 2020, 2021 & 2022 through event design, media moments, campaign coordination, partnerships building and design of the campaign logo lock-up, MSC Seafood Awards and other creative assets.
The Result: The Sustainable Seafood Week campaign has achieved a massive increase in recognition, public engagement and partner support year-on-year, for awareness of the science-based and ISEAL approved MSC certification.
with Marine Stewardship Council