Package Overview
Social Media & Email Marketing
Social Media Packages
If we were to put a number on it we’d say 8 out of 10 of our clients are outwardly un-motivated to manage their social media presence.
The harsh reality is that in 2023, every business needs to have some sort of online presence. At a minimum a simple website will put you on the digital map. However, a website coupled with a well-curated and consistent presence on social media will not only help to promote your business, it will build trust in your market and sharpen your competitive edge in the market.
You don’t have to have 5 million followers and post online every day, but you certainly should have a social presence and participate in what is now the most common way to find and engage with brands.
How does managed social media work?
Whether establishing a new profile from scratch, building an existing one, or simply keeping things fresh and consistent on social media, we can help you to build a strategy that is right for your business and budget. Yes, that sounds salesy, but typically we are telling clients that less is more in terms of quality digital communications.
How do you do a social media audit?
Social listening is how we determine what people are saying about your brand on the internet. It provides us with valuable insight into what your customers think about you, gaps in the market that your brand could potentially fill, and how to do it with your social media content.
After we listen, we conduct a channel audit that looks at the platforms you’re already on, evaluates how effective they are for you, and makes recommendations to ensure that your content and effort are focused in the right direction.
Our social media audits identify:
Top performing channels
Brand consistency across channels
Your audience demographics
Top performing content
Competitor analysis
Additional channels to consider for your brand
From here, we can help you to build a targeted and responsive social strategy for your business. Social media audits start at $500 (exc. GST), scaled by the number of platforms that you are active on.
How much does it cost to manage social media?
Social media packages start at $400/month, including:
Copy, design and scheduling of regular social posts (# as agreed per package)
Community management
A detailed monthly content calendar
Monthly reporting
Strategic recommendations
With options for
Paid campaigns and boosted posts
Photographic production
Video production
Email Marketing Packages
Apply for a Social Media Package
“Social media is not a media. The key is to listen, engage and build relationships” - David Alston, Author
How to create an email newsletter
There’s a reason that every business has one! Email newsletters are still (since the 1990’s) one of the best ways to check in with customers, clients and community on a regular basis. Let’s be totally honest…your emails might not get read thoroughly and with unwavering attention, but they do pop up in inboxes and say “Hey! I’m still here” to your network.
Email newsletters are particularly useful in creating a sense of belonging for your customers. Customers want to feel like they are getting a ‘bit more’ (news updates, special offers, etc.) than the rest of the crowd.
How long does it take to write an email newsletter?
On average it takes about 3-4 hours to put together a decent monthly update with SEO-optimised copy and genuinely interesting and valid information. That means you’ve added a personalised note, some genuine insider/cohort updates, and maybe some relevant industry news or business community events/moments you’ve seen recently.
That is why we are often called on to write and distribute these messages for our clients. It can be hard to get the vernacular right, or to find the time to sit down and write. That’s where the efficiency kicks in. We can help create high quality, readable and relevant emails for your mailing list.
If you would like to start a regular newsletter, or need help with copywriting and managing your email marketing, then our Email Newsletter package is for you.
How much does an Email Newsletter cost?
Our Email Newsletter package costs $500 set-up fee (exc. GST), and $375 / unique newsletter (monthly, bi-monthly, quarterly).
Services include:
Mailchimp account set up
Template design and optimisation
Audience building
Sign up forms on your website
Ideation, copywriting, content design
Feedback & revision
Content scheduling
Regular reporting
Our 7-Step Branding Bootcamp & Elevate Your Pitch