Boutique Branding for a B&B

Client: Whispering Woods & Pemberton Honey Company

The Brief: Create a sister brand and website for the new beekeeping business that is ready for launch into the global market of high-quality Australian honey

We created a brand for Whispering Woods, a farm, B&B and wedding venue in Pemberton WA, in 2016. The client came to us hoping to extend on the success of their existing brand using its aesthetic to create a visual style for their newly acquired honey business. We were excited to help and got to work researching global honey markets, brands and understanding the environmental importance of the honey industry in Australia and around the world. We loved working with this company and Whispering Woods as they aim to incorporate sustainability and low-impact practices at all times as if it was second nature.

Considering the multicultural market, we incorporated recognisable symbology that reflected the landscape; the towering Karri forests that the Pemberton region is famous for and the hexagonal honeycomb combined. We used a deep brown and rich honey colour scheme captured from photographic reference from the beehives and product itself and wove this into an approachable looking website Pemberton Honey Co. website.

The Result: A boutique honey brand for the local and international market.
What we delivered: Brand design, style guide, brand and graphic elements, label design, photo library and eCommerce website with consultation on brand usage and ongoing application of the brand in person, in print, on product and online.