Branding a podcast about positive ageing

Client: Uniting

The Brief: Brand adaptations and website for the launch of the podcast

Oldie Goodie is a podcast by Uniting which addresses a social stigma around getting older, and all that comes with it. A series of interviews with our elders, this uplifting Australian series gets us thinking, learning, laughing, growing… and recognising the privileges of ageing. Hear from those who can offer perspective on wisdom, freedom, reflection, family, love and care.

The Result: Launched in March 2022, the Oldie Goodie podcast is off to a roaring start! Hitting top ten charts in several categories in its first few days, with a clean bright brand and website to match, this fascinating and heart-warming series is sure to make you smile.