Care. Educate. Grow.

Client: Katoke Trust for Overseas Aid

The Brief: To audit and create a 2-year strategy including marketing, content library, media policy and social media strategy

In 2018, we travelled to regional Tanzania and lived on-site at the Katoke-Lweru Secondary School which opened in April 2009. There are some 485 students from Forms 1-6 boarding at the school, 27+ teachers, administration, library and boarding staff. While there we worked to understand, document and generate content around the work of Katoke Trust both in Tanzania and Australia. This incredibly rewarding experience saw us becoming deeply involved in the local community and feeling very much at home in an entirely new and different context. We understood our earned ability to adapt socially, culturally and professionally while working on this project and assisted in creating a far more prevalent image for the client overall.

The body of work for this project saw a truly multichannel outcome across research, report and policy writing, website redesign, copywriting and content productions for blog, photographic and film content, rebranding, UX strategy, Communications strategy, Mentoring and systems design for international communication and sustainable ongoing content production. Jimmy even got on a roof and fixed the internet at one point.

The Results: Uptake on social media increased by over 300%, content library including photography, written blog content, video interviews and stock footage and media guidelines. Rebrand, brand asset library and usage guidelines established for future marketing efforts. Increase in traction including shorter lead times to reach annual fundraising goals.