The Twelve Days of Fishmas

Client: Marine Stewardship Council

The Brief: To create a series of Australian MSC-certified fish illustrations for a Christmas social media campaign

For this campaign we imagined and designed 13 illustrations featuring different MSC-Certified sustainable marine species in various states of Christmas celebration. These joyful scenes featuring marine life playing cricket, tooting pipes and decorating trees certainly made a splash!

The Result: This original series of beautiful illustrations outperformed previous years’ Christmas illustrations on social media, receiving delight and comments from viewers of all ages.