Making a Trade Fair Stall from recycled materials

Client: Marine Stewardship Council

The Brief: To create a trade show activation promoting sustainable seafood standards while aiming for zero-waste design principles in the execution

We created a stand-out exhibition activation for Marine Stewardship Council using 95% or up-cycled materials. We ensured all elements were re-usable and we were pretty happy with ourselves when we witnessed the excessive waste involved in the set up and pack down of trade show settings. The relatively small budget forced us to get creative and think of a way to send a clear message about sustainable seafood without simply ‘buying’ a new installation.

The Result: Over 250 industry representatives engaged in meaningful conversation about the client’s mission and exchanging details for further information. Exposure to over 30,000 industry-relevant visitors…and a heap of sweet branded selfies.